DIPLOMA IN DIGITAL MARKETING

DIPLOMA IN DIGITAL MARKETING – SYLLABUS

1. Course Objectives :

Understand digital marketing concepts & tools.

Plan and manage online marketing campaigns.

Apply SEO, SEM, SMM, and analytics effectively.

Develop complete digital marketing strategies.

2. Key Highlights :

Covers SEO, Google Ads, Social Media, Email & Analytics.

Hands-on training with live projects.

Tools: Google Ads, Analytics, WordPress, Canva, Mailchimp.

Certification & placement assistance.

3. Core Subjects Covered :

Introduction to Digital Marketing

Website Creation (WordPress)

SEO & Google Ads (PPC)

Social Media Marketing (Facebook, Instagram, LinkedIn)

Email & Content Marketing

Web Analytics (GA4)

E-Commerce & Affiliate Marketing

ORM & AI Tools

Module 1: Introduction to Digital Marketing

Digital Marketing Overview & Importance

Digital vs Traditional Marketing

Customer Journey & Buyer Persona

Current Industry Trends

Module 2: Website Planning & Creation

Domain & Hosting Setup

WordPress Website Creation

Landing Page Design

SEO-friendly Website Development

Module 3: Search Engine Optimization (SEO)

On-page, Off-page & Technical SEO

Keyword Research & Optimization

Link Building & Local SEO

Google Search Console & Analytics

Module 4: Search Engine Marketing (SEM/PPC)

Google Ads Account Setup

Campaign Types: Search, Display, Shopping, Video

Keyword Targeting & Ad Copywriting

Conversion Tracking & Budget Optimization

Module 5: Social Media Marketing (SMM)

Social Media Platforms Overview

Facebook, Instagram, LinkedIn, YouTube Marketing

Paid Ads Creation & Optimization

Influencer Marketing & Brand Campaigns

Module 6: Content Marketing

Content Strategy & Planning

Blogging, Copywriting, Storytelling

Visual Content: Video, Infographics, Reels

SEO for Content

Module 7: Email Marketing

Building an Email List (Ethically)

Designing Campaigns (Mailchimp / HubSpot)

Automation, Segmentation & A/B Testing

Email Performance Analysis

Module 8: Web Analytics

Google Analytics 4 (GA4) Overview

Tracking Traffic, Conversions & Engagement

Google Tag Manager Setup

Data Interpretation & Reporting

Module 9: E-Commerce & Affiliate Marketing

E-Commerce Platforms (Shopify / WooCommerce)

Product Listing & Promotion

Affiliate Networks & Commission Models

Tracking Conversions & Earnings

Module 10: Online Reputation Management (ORM)

Importance of ORM

Managing Reviews & Social Mentions

Crisis Handling & Brand Reputation Strategies

Module 11: AI & Marketing Automation

AI Tools for Content Creation (ChatGPT, Jasper, Copy.ai)

CRM & Automation Tools (HubSpot, Zoho)

AI-Powered Analytics & Optimization

Module 12: Digital Marketing Strategy & Planning

Integrating All Digital Channels

Setting KPIs & Measuring ROI

Creating a Complete Digital Marketing Plan

Case Studies & Real Campaigns

4. Key Skills Covered :

SEO, SEM, SMM

Content Creation & Copywriting

Data Analytics & Reporting

Email Marketing & Automation

Campaign Strategy & Optimization

5. Practical Training :

Live ad campaigns (Google/Facebook)

SEO project on a live website

Content & blog creation

Final digital marketing strategy project

6. Career Prospects :

Digital Marketing Executive / Manager

SEO / SEM Specialist

Social Media Strategist

Google Ads Expert

Content / Email Marketing Specialist

7. Course Outcomes :

Execute real-world digital marketing campaigns.

Analyze data & improve ROI.

Develop brand and lead generation strategies.

Be job-ready with global certification skills.

8. Duration :

Course Duration: 6 Months (Regular Track)

Fast Track Option: 2 to 3 Months (Intensive Mode)

Training Type: Online / Offline / Hybrid

Class Mode: Theory + Practical + Project-Based Learning

Evaluation: Assignments, Case Studies, and Final Project

COURSE DURATION :- 6 Months

ELIGIBILITY :- 10th Passed & Computer Knowledge.

______________________________________________________________________________________________

Prepared for : AICDLM Educational Services

Empowering India Through Digital Literacy

(BUILD A BETTER CAREER)

Head Office: Malda, West Bengal, India

Mail Us : info@aicdlm.org I Visit Our Website : www.aicdlm.org