The goal of this Digital Marketing Training Program is to provide students with comprehensive theoretical knowledge and hands-on practical skills in online marketing, branding, and analytics.
After completing the course, learners will be able to:
Understand the complete digital marketing ecosystem and its applications in business.
Develop, manage, and measure digital marketing campaigns across multiple platforms.
Optimize websites and content for better visibility and engagement.
Utilize data analytics tools to make informed marketing decisions.
Prepare for certifications from Google, Meta, and HubSpot to advance their careers.
Comprehensive Curriculum: Covers SEO, SEM, SMM, Email, Content, and Analytics.
Hands-On Practice: Work on live campaigns, SEO projects, and ad creation.
Industry Tools Training: Google Ads, Analytics, WordPress, Canva, ChatGPT, SEMrush, Mailchimp, etc.
Project-Based Learning: Each module includes practical assignments and a final capstone project.
Expert Trainers: Learn from industry professionals with real-world experience.
Global Certification Support: Prepare for Google Ads, Analytics, and Meta exams.
Placement Assistance: Resume-building, mock interviews & career guidance.
Digital Marketing Overview & Importance
Digital vs Traditional Marketing
Customer Journey & Buyer Persona
Current Industry Trends
Domain & Hosting Setup
WordPress Website Creation
Landing Page Design
SEO-friendly Website Development
On-page, Off-page & Technical SEO
Keyword Research & Optimization
Link Building & Local SEO
Google Search Console & Analytics
Google Ads Account Setup
Campaign Types: Search, Display, Shopping, Video
Keyword Targeting & Ad Copywriting
Conversion Tracking & Budget Optimization
Social Media Platforms Overview
Facebook, Instagram, LinkedIn, YouTube Marketing
Paid Ads Creation & Optimization
Influencer Marketing & Brand Campaigns
Content Strategy & Planning
Blogging, Copywriting, Storytelling
Visual Content: Video, Infographics, Reels
SEO for Content
Building an Email List (Ethically)
Designing Campaigns (Mailchimp / HubSpot)
Automation, Segmentation & A/B Testing
Email Performance Analysis
Google Analytics 4 (GA4) Overview
Tracking Traffic, Conversions & Engagement
Google Tag Manager Setup
Data Interpretation & Reporting
E-Commerce Platforms (Shopify / WooCommerce)
Product Listing & Promotion
Affiliate Networks & Commission Models
Tracking Conversions & Earnings
Importance of ORM
Managing Reviews & Social Mentions
Crisis Handling & Brand Reputation Strategies
AI Tools for Content Creation (ChatGPT, Jasper, Copy.ai)
CRM & Automation Tools (HubSpot, Zoho)
AI-Powered Analytics & Optimization
Integrating All Digital Channels
Setting KPIs & Measuring ROI
Creating a Complete Digital Marketing Plan
Case Studies & Real Campaigns
Search Engine Optimization (SEO)
Pay-Per-Click (Google Ads)
Social Media Strategy & Paid Campaigns
Content Creation & Copywriting
Email Marketing & Automation
Web & Google Analytics
E-Commerce & Affiliate Marketing
Marketing Automation & AI Tools
Branding & Reputation Management
Campaign Reporting & Data Interpretation
Real-Time Google Ads & Facebook Ad Campaigns
SEO Audit of a Live Website
WordPress Website Development Project
Content Creation & Blogging Practice
Google Analytics 4 Implementation
E-Commerce Store Setup (Shopify / WooCommerce)
Final Capstone Project: Full Digital Marketing Plan for a Business
After successful completion, students can pursue roles such as:
Digital Marketing Executive / Manager
SEO / SEM Specialist
Google Ads Expert
Social Media Strategist
Content Marketing Specialist
Email Marketing Executive
Web Analytics Professional
Affiliate / E-Commerce Marketer
Freelancer / Consultant
Industry Opportunities:
Marketing Agencies
E-Commerce Companies
IT Firms
Startups & SMEs
Media & Advertising Firms
After completing the course, students will:
Understand and apply core digital marketing concepts.
Plan, execute, and manage online marketing campaigns effectively.
Analyze marketing data and generate performance reports.
Build and optimize websites for traffic and conversions.
Use advanced digital tools for automation and analytics.
Earn globally recognized certifications (Google, Meta, HubSpot).
Be job-ready for entry to mid-level digital marketing positions.
Course Duration: 12 Months (Regular Track)
Fast Track Option: 5 to 6 Months (Intensive Mode)
Training Type: Online / Offline / Hybrid
Class Mode: Theory + Practical + Project-Based Learning
Evaluation: Assignments, Case Studies, and Final Project
Empowering India Through Digital Literacy
(BUILD A BETTER CAREER)
Head Office: Malda, West Bengal, India
Mail Us : info@aicdlm.org I Visit Our Website : www.aicdlm.org